How to Choose Your First Hire to Fuel Growth

When you first start your business, you wear every hat: sales, marketing, admin, delivery, and even cleaning the office. But at some point, the question comes up: What’s the first role I should hire for?

In this episode, we break down how to make that decision based on return on investment rather than guesswork or following someone else’s blueprint.

The truth is, there’s no single “right” role for every business. The best choice depends on your strengths, your business model, and the activities that generate the most growth.

We share:

• How to identify tasks that are draining your energy or slowing your sales
• Why ROI is about both money and mental bandwidth
• How outsourcing, part-time hires, and full-time hires fit into your growth plan
• Why sales or marketing might be your smartest first hire
• How to structure commission-only roles when cash is tight
• The hidden costs of hiring too soon or for the wrong reason

If you’re at the stage where you’re ready to bring on help, this conversation will give you the clarity and confidence to make a hire that truly moves your business forward.

If you’re starting a business and want step-by-step guidance on hiring, finding clients, and building a solid foundation, join our Pathway to Prosperity Membership waitlist here. You’ll be the first to know when doors open and get early access bonuses.

“ROI isn’t just about dollars. It’s about the mental space to show up fully.” – Jores Minasvand

Transcript for “The First Role Every New Business Should Hire For”

The transcript below was automatically generated. Please ignore any errors or inconsistencies in the text.

Anna Angelova   0:05
Hello and welcome to the first episode for this week of More Than Just Task Management, your favorite daily podcast where we help you build a thriving business with me, Anna Angelova, business coach and consultant, and my co-host and fellow business consultant Joris Minosfand. Hey Joris, happy Monday.

Jores Minasvand   0:25
Anna, happy Monday. Beautiful Monday.
It sure is, but it’s very hot here. It’s almost unbearably hot. All the air conditionings are breaking down because they’re working overtime, but it’s it’s good. It’s better than February, so.
No complaints. So what are we jumping in this week with?

Anna Angelova   0:49
Absolutely no complaints, yes. And this week we are starting on this beautiful summer day. We are starting the conversations with a very interesting topic. So thinking about like you start your business, right? And in the beginning you’re doing everything, but then.
Comes the time for you to hire. So what is the first row every new business should hire for?
This is the topic we’re discussing today, and The thing is that the question might sound like, oh, there is a particular role that you should hire for. This is it like no other way.
Well, no, it’s not. It’s not like this. Ultimately, it really depends. It really depends on you, your business, what you’re good at and and all these kind of things and.
Hiring again in the beginning when you start like you do everything and you might have heard this idea that ultimately you want to sell yourself out of every single throw starting from throwing the garbage. So this is might be might be the first thing you do you hire someone to actually.
Come and help you clean your home or office or something like this. So you don’t have to do this. You don’t have to waste two or three hours a week to do this. You might be able to spend it on something else. So there’s no right or wrong.
Answer and I would say you know there are a few things to consider and like one thing to consider is.
Ultimately the return on investment, right? Like when you hire someone, whether it’s like for full-time position or or part-time, whatever it is or or or even a contractor, how much time and effort it frees for you.
And how much new business it it brings you and if it brings you, I know we’ve mentioned one of our clients who who is a lawyer in in LA actually like LA area. So you can imagine like if you are from LA or if you’ve ever been there.
Driving and she needs to go to court, of course, and like she needs to go to different courts actually. Like it’s not just one court, right? Like she needs to go to different places. So driving takes us so take her so much time and.
Thinking about her hiring and getting a driver where the driver by driving her, she’s able to actually focus her time while she’s in the car on doing things like taking additional cases, let’s say. So if if let’s say and this is this.
Numbers are not accurate, but just for the conversation itself, if having a driver frees her enough time so she can get two more cases a month and let’s say a case average is on like a 5000. So this is a 10,000 additional revenue for the business every month.
It doesn’t make sense that she would hire someone and pay someone, let’s say 5000 a month.
So it’s really about the return on investment. It’s really about how it benefits your business and there is no wrong or right answer. And I’ll give you a chance now, Joris, to share your thoughts as well.

Jores Minasvand   4:29
Yeah, it makes total sense, right? Do what you’re good at, do what you’re fast at. 4 hours of you driving or 4 hours of you reviewing case cases or or styling or whatever it it is it that that you’re good at. It just makes common sense and your time is.
Worth $500 an hour. You’re billing your clients and you’re paying the driver $80.00 an hour. It’s like a no brainer. The other thing is that the outsource stuff that you’re not you mentioned about your don’t want to do like cleaning the.
The office or throwing the garbage?
But also stuff that you’re not good at. Web design, I don’t know, answering the phones or accounting or invoicing. And those are the ones that not only they allow you to spend more time on what you’re good at, but also it the person who does when you hire.
An expert, they do a better job than you do. So again, the return of investment may not be quantifiable in direct dollars like hiring a driver, but in long term you get better quality on everything and on whatever you’re outsourcing.
And you you spend your own time on what you’re good at sales or you’re running your business and it makes you happy as well. Because if you are not, if you are bogged down in the back of your head is, oh, today is this Friday, I have to go clean up the office and vacuum the floors and blah blah blah, I don’t want to do that, that.
Already it could put putting you down, draining your energy. So think about like you you said Anna, it’s not a straightforward number one day. Week one, hire an office administrator. Week 6 hire. That’s not how it works.
Understand what what you’re good at, understand what you want to farm out. And then you can also like even a driver. You don’t need a full-time driver, you just need a driver that drives you from point to point and just pay them four or five hours a day for whatever they work and then.
You’re done until you get to a point where you can have a full time driver. But yeah, it’s.
Do what it takes to free your time, because you’re the principal, you’re the one who built the business, and you’re the one who can take it to the next level.

Anna Angelova   7:04
Really love the fact that you mentioned like the drain some tasks have on us. And again, yes, sometimes we can put a number where like, oh, when we hire someone like I spent personally every month I spent five hours.
On this thing like 555 hours a month on this activity, let’s say finances, bookkeeping, things like this. If I get someone to do this part time even then these five hours I can focus on.
Other activities that as I said that it brings that that much amount of of business, I think it can increase my revenue by that much. So yes, of course I can, I can get someone to help with the finances and this we can put a number there. I love what you mentioned again with the burden of some tasks because.
This is where we don’t realize sometimes that the fact that it drain, it’s a drainer, it drains our energy. We don’t show up fully and and this is additional that in addition to the fact that it frees you, let’s say 5 hours a month or a week or whatever it is.
The fact that it also energizes you more like you you part of the drain on your energy disappears. So in addition to those five hours a week or a or a month that you get free like to do to do something for the business like revenue generating activities for the business.
You also get more out of the other hours that you spent on the business because the drain is not there anymore. So there’s so many benefits in getting some of the things as your business grows, hiring help.
Again, whether it’s full-time, part-time contractors, there’s there’s so many benefits and I would say like one thing that is actually a no-brainer. Now there are people who are graded this and if you are graded this.
Then probably this is not your first hire, but a lot of us are very uncomfortable with sales. Like a lot of us are very uncomfortable with sales. So I would say actually one of the first hires that you can have and this one can be like and when I talk about hires, it can be.
Actually, depending on on where your business is, it can even be like from day one. You can have someone helping you with sales on a Commission base, entirely, entirely Commission base, no base salary, entirely Commission. You bring me a client, you get.
101520% of the revenue, not even the profit of the revenue, because in the beginning you want to kick things off. Of course, there are other ways you can get people on board in the beginning when you’re starting, depending on your idea and what you’re doing, some people might be willing to have profit share.
Sharing or even have some kind of equity in the company, become part owners. So there are ways to get your first hire and for a lot of us, the first hire will and should be sales.
Because sales is the lifeblood lifeline, right? It’s the blood of the business, like all the oxygen, whatever you call it, like we need sales for for the business to work. So I would say while there’s no right answer or wrong answer, while like it really depends on what you’re good at.
Unless sales is something that you’re really passionate about and this kind of activities like prospecting and and selling is is what you’re great at. Most likely this is the one that has the highest return on investment and you can afford to get someone to help you.
And because with sales and it’s so easy to say all this business came thanks to you like this is how it came. And marketing can also be, I’d say probably marketing can also be something as well like the first person you hire can be someone with marketing because again.
It it can be easy to say the business, this portion of the business came through your efforts. So this is your compensation. Now with sales, definitely people were more used to having that different kind of compensation, like where entirely, sometimes it’s entirely salary, sometimes it’s some kind of combination of salary.
Salary and a bonus on top of the based on Commission. And sometimes it can be, as I said, no, no base salary. Everything is based on Commission and with marketing. I don’t know if people were that used to this kind of thing where you can use you.
Have Commission completely Commission based. No, no salary, like no no base salary. So it might be a little bit harder to find someone with marketing, but if you’re get a great in sales and at closing the sale, but you need someone to help with getting people into the.
Pipeline ultimately in the funnel, then marketing can also be a good starting point. So I would say definitely marketing and sales consider these as as too and as we mentioned any function, any anyone who helps you free time.
Where the return on investment you actually make more, make additional like the revenue and like you also want to see profitability, not just the the the top, but you also want to see the bottom line as well because.
This is the thing if if someone, as I said, like let’s say you hire someone that because if you hire someone, whether it’s a driver or or sales or whatever it is, if you hire someone where.
You your business gets 10,000 in revenue like top top the the top line is 10,000 additional. But then as you go through all the things that oh you now need to pay this person you need, especially if it’s a hire, you might need employee benefits.
You might need this, this, this and this. And then you don’t forget that you pay taxes. As a corporation you pay taxes or a business like as a business entity you pay taxes. Then if it’s a hire, like if it’s someone who is hired, like not a contractor, then you pay taxes for them as well and all these kind of things. And so that it might turned out that.
Or it might bring you 10,000 more in the top level that the revenue can be 10,000 more. But then when you go back to go down to profits, it actually eats your profits. So I could really do the math.
In a way that if you see the full picture, not just the top level, but the whole picture, if it increases your profitability, awesome, go for it. If not, I would say wait or figure out how how can this work? How can this be?
Something that actually increases profitability and doesn’t doesn’t hurt your company. So anyway, I know I went a little bit off of the topic, but I think this is the main thing. Any other thing to address?

Jores Minasvand   14:38
I think you covered it pretty well. It’s it’s being smart about it, right? If it increases your profit, increases your sales, even the potential of sales, rather than being hiring someone for being lazy, I guess that’s a big difference. So hire someone where where it’s worth it.
You know, it’s like anything else. You spend your money where it’s you get a return on it. So yeah.

Anna Angelova   15:07
Fantastic. So this is it for today, starting the week with a short and nice conversation. And as usual, we are here for you and we are launching our.
Membership program very, very soon. So if you’re interested, if you are just starting your business and hiring is something that you’re thinking, oh, when and how do I hire? Like how do I find my first client? Like if these are questions that are on your mind and you’re wondering even what would business to start even, right?
Check out I’ll add the link, check check out the information about the community and if you’re interested, join the wait list so you’re notified when we launch it, when we open the doors. The first few people who join, of course, like there are benefits coming their way, so.
Get in line and it will be really happy to see you on the other side and tomorrow, which is Tuesday, we will be talking about.
The standard operating procedures for a 7 figure business. So like if you’re just starting your business, this might not be a topic that you want to listen to right now, but you know, if you’re curious, absolutely. But if you do have a seven figure business or you have a six figure and you’ve been trying to go.
Go to the seven figure level. The episode tomorrow is definitely for you, so we’ll be back tomorrow. Thanks for listening today. Thanks Joris, and have a wonderful rest of the day.

Jores Minasvand   16:46
Thank you, Anna. Bye.

Anna Angelova   16:48
Bye.