How to Use AI for Content Creation Without Losing Your Voice

AI can be an incredible time-saver, but when it comes to creating content at the start of your business, it can also erase the very thing that makes you stand out: your voice.

In this episode, we dig into the pros and cons of using AI for content creation when you’re building your brand from the ground up. One of us is in the “absolutely not” camp for cornerstone content, the other is in the “yes, but carefully” camp. Together, we explore how to get the best of both worlds.

You’ll learn:

• Why overusing AI can make your brand blend in instead of stand out
• How to identify your “cornerstone” content and keep it fully human
• Ways to use AI for repurposing and refining without outsourcing your thinking
• The 20/60/20 rule for blending personal creativity with AI efficiency
• How to avoid falling into the trap of letting AI define your brand

If you’ve been wondering how to strike the right balance between authenticity and efficiency, this episode gives you a clear framework to make AI your assistant, not your voice.

Want to build a marketing system that blends smart tech with your authentic voice? Book a free 45-minute strategy call with us. Together, we’ll identify your biggest marketing bottleneck and map out the next step to grow your business with confidence.

“Your audience connects with you, not the machine.” – Jores Minasvand

Transcript for “Should You Use AI for Content Creation When Starting Your Business?”

The transcript below was automatically generated. Please ignore any errors or inconsistencies in the text.

Anna Angelova   0:04
Happy Wednesday. This is More Than Just Task Management, your favorite daily podcast where we help you build a thriving business with me, Anna Angelova, business coach and consultant, and Joris Minasfand, my fellow co-host and a business consultant. Hey, Joris.
Hey, Joris.

Jores Minasvand   0:24
Hey, Anna.
How are things going?

Anna Angelova   0:29
Every day when we talk about AI, it’s an amazing day.

Jores Minasvand   0:34
Oh Lord, have mercy on my soul.

Anna Angelova   0:37
Yes, this is this is our topic for today, the bane of your existence. And well, to be more specific, should you use a I for content creation, especially when you’re just starting your business?

Jores Minasvand   0:37
AI the pain of my existence.
No.

Anna Angelova   0:54
No. Oh, I’m on the yes corner. So in the yes corner in vomit yellow we have Anna and then in the no corner in blue we have Joris.
Go ahead.

Jores Minasvand   1:12
Why do I go ahead first? You know, I’m no, it’s it’s all joke aside. Should you use content? Not when you’re building your own brand, not in the beginning.
You’re like I mentioned, we had a podcast a few days ago and I talked about this at the end of, I think maybe in five years, if not already started, all of us will sound alike.
All of us will write alike. All of us will look like we think alike. Because if we keep using AI, we will lose our individuality and for you to build a brand in the beginning from the ground.
Especially in this market, any corner of it, you touch any business, any service, any product that you touch and you want to deliver. There are 10 people that are already either doing it or they’ll be standing in the corner waiting for you to do it so they can do it too.
So you have to have a distinguishing factor, some value add that is takes you above and beyond others, which becomes your brand, becomes your bread and butter. And if you use AI, you will never achieve that. You will be one of the million billion.
Tragedy. It is available to what, 2 billion people on the Internet now, 4 billion globally. You’ll be one of four billion. You’ll be no different. So I would say no. Maybe use it to enhance some of the writings or enhance some of the content that you write.
But your content has to come from your conscious, from your your heart, from your gut, from your value. And now there are tools that actually are detecting that.
Some websites that are actually created by JGBT and people are starting to refuse to to promote them.
It’s absolute to me in the beginning. Absolute no, no.

Anna Angelova   3:26
These are some great points and I completely agree with what you’re saying that by using those LLMs because again when it comes to, especially when you talk about content creation, A I is like a very fancy marketing term. These are just LLMs. Now there is interesting.
Interesting talk about small language models actually, and videos talked about small language models and this is an interesting new topic which we’ll probably discuss later in one of the other episodes that is I’ve seen, I’ve seen a few a few articles talk about it.
But what you’re saying is so spot on that with those LLMs as we are all using the same LLM like they they produce the same garbage in garbage out kind of thing. Now why I’m in the yes corner, I’m in the yes corner however with a caveat using it strategically.
And what we do for example, and this is one of the things that I see where as a start-up you can you can do this is one of our contents is generated without.
A I It is us. And this is actually this podcast, this conversation that we have together. It’s generated ultimately live as we are talking, like we talk about stuff like we share based on our own experience.
And the quality is based on our connection. And I’m saying this because I do think the episode yesterday might have had a bit of of quality with Internet and things like this. But anyway, we don’t touch it. We don’t.
Change for the podcast. It is a piece of content that comes from us, our thoughts, the way we talk, the way we speak, the words we use, sometimes even incorrect words. But we’re both not native speakers, although we’ve lived in Canada for so long now, like we’re not native speakers. So.
Anyway, these are this is the flawsome us.
Then what we do actually for other content that is not priority for us right now, we’re not focusing on growing this intentionally and and putting too much effort into this, it’s just more for presence.
We are actually using AI to help us turn what we talk about here based on the transcript, turn it into some kind of a social media post and that’s it. Because right now our marketing is not focused on social media. We don’t want to.
Recreate the view and it is at the place where that this is what we’ve decided and why I’m sharing this is because this is a great way for you to utilize AI. So having one primary content style like it might not be video, it might not be a podcast.
It might be a written content, one primary content style. It might be an e-mail, actually a newsletter you send to people that it’s written by you for your or created. It’s written or created by you for your ideal audience.
Your ideal clients and then using AI you can.
Reuse that content for other platforms where you can share it on social media, you can cut it up and turn it into tweets or whatever the things are called now on X, so you can.
Do this and This is why I said yes, because it allows you even as you’re starting, even if you it’s just one or two or of you, it allows you to build a little bit of presence and especially for example when it comes to Facebook, if this is your channel.
You need to have some presence if you need to run ads later on. So this gives you some advantage in the beginning like using automation for content creation, but again with caveat using it strategically.
And then the other place where of course using it and I do agree again Joris with what you’re saying and I was saying this as well. Something else I mentioned before and this is was one of my worries is that one of the problems with those LLM is that.
The danger, the biggest, biggest danger is that we are outsourcing our thinking. And when I say we, I mean most people, we are outsourcing our thinking. We don’t even think about stuff, so.
Using a I for content creation, especially when you’re starting, I would also say that this is a place where like for ideation, for refinement. It’s amazing, but definitely, definitely start with you.
Start with your own ideas. Start with your own creation, your own content, and use that LLM you are using, whether it’s ChatGPT or Gemini or or whatever it is. Claude, use it to.
Refine things to make it better, to expand your thinking, not to outsource your thinking. So again, while I am in the yellow, whatever, yellow, orange, I don’t know what it is, this color is and you will not see it because we’re not posting.
In the video on socials, well, I am in the yes corner. It’s yes with caveat. It’s yes with using it strategically because ultimately we we’ve talked about this before as well when it comes to.
Those LLMs or whatever we call AI right now, these are tools that are here to stay and they’ve made our lives easier. They definitely help with things. So yes, use it for content creation, but not for it to do absolutely everything.
I mentioned this before as well. It needs to be 20% 60 you, 20% you the person, 60% the two and then 20% you the person as well. And what I’m saying here even which kind of aligns with your no corner Joris is ultimately that.
For one piece of content, you’re creating one keystone cornerstone piece of content that you’re creating. It’s actually a no. Do not use a I create it. Don’t use a I to create it. You create it.
From your mind, like you said, Joris, and and also from what you know, your experience, even the words that your clients and customers are using, this piece of content, this one key piece of content, usually like it’s one bigger piece of content that is.
For the week you do on your own. Yes, you might use AI to help you with some ideation and refining something, but ultimately it needs to be you. And then from there use the tool to help you distribute it to other places without stretching yourself too thin.
And as I said, also refining it. So I know I’ve talked quite a bit now, so no corner your thoughts.

Jores Minasvand   11:15
I agree. I think it’s if you want to use it, use it, but don’t rely on it.
Use it to enhance your idea. Use it to enhance your identity. Build your own identity and use. Yeah, I mean, I don’t think we need to say anymore. We don’t rely on it. Don’t make it the cornerstone of your values and.
Corner store of your brand, you will be out of the equation so quickly. It’s not funny and I cannot wait until the see the debacle of this small language model that’s going to create.

Anna Angelova   11:57
Yeah, so absolutely. I think this this wraps it up very well by the way with like using it, but strategically and again have one the key store on on cornerstone, whatever it the the word is for for this piece of content the week, building the week.
That is yours, that is coming from you. You write it, you create it, you record it, and then from there you can chop it and distribute it in different ways and.
Yeah, this is, I think this is, this is more than enough for today. So yeah, we’re giving you green light. Well, I would say yellow light. I would say yellow light because a green light would be, yes, proceed with using it without any caution. Red would be no, don’t, don’t proceed, don’t use it. So I would say yellow. So when it.
When it comes to AI and content creation, it’s using it with caution, using it again strategically, where it matters, where it adds value, not just because everyone else is using it. Don’t be afraid to be a contrarian so you can stand out and stand up.
So think this is this is a great way to end today’s conversation and if you have not the.
Subscribed yet for our podcast. Highly recommend you do so you don’t miss any of our episodes. We show up here every single day. The episodes are ready and online, available around shortly after 5:00 AM Eastern Time.
US Canada Eastern Time. So if you subscribe like you you get notifications if there are new episodes and I highly recommend and tomorrow we will be back with a very interesting topic. So if you are the place where.
You might need some like a manager or let’s say, right? And you might be wondering, do you promote from within or do you hire externally? So this is what we’ll be talking about tomorrow. How do you make this choice? And for today, for now?
As I said, subscribe and if you don’t have a cornerstone content that you’re creating that comes directly from you, I would say homework. Figure out what it is, what is content type and even in terms of how long it is like.
Is it a 10 minute podcast just like we are doing 15 minutes? Is it a blog post? Is it something else that you can create on your own without relying on a I as a crutch?

Jores Minasvand   14:48
Very nice session, Anna. Thank you so much.

Anna Angelova   14:50
Oh, thanks, Yoris. I always love our conversations and discussions, especially when we are in different corners.

Jores Minasvand   14:58
Alright.

Anna Angelova   14:59
See you tomorrow. Bye.

Jores Minasvand   15:00
Bye, bye. See you.